![]() ![]() Test new ways to send emails (with different copy, images, etc.) to see which version works best (in case you want to reuse it in a later email funnel)Īnd yes, breathing new life into an email campaign can potentially do great things for your email open and click-through rates - but ultimately there needs to be a bigger goal behind a second try.Give people who opened but didn’t click another chance to click.Give unopened recipients a chance to engage.Resending email campaigns gives you a second chance to engage your contacts by: But resending just one or two might be enough to get more eyes on your emails. Resending every one of your email campaigns is not necessary. (620 weekly emails) x (52 weeks per year) = 32,240 sent and received work emails annuallyĬan you even picture that many emails? Imagine if those were actual mail messages…Įvery single box would be bursting at the seams. The average business is expected to send and receive 126 work emails per day (or 620 emails each week) by the end of 2019.The average worker spends 28 percent of their work week on email, which is more than 11 hours a week. ![]() It is really easy to lose messages in a flooded inbox. Your customers get emails on top of emails all day, every day. The answer to that question is: Yes, you should re-send emails. So when you see all that labor yield low return on investment and someone (like me) suggests trying it again, it’s easy to think, “ should you even bother?” No doubt about it – quality emails take time. If only about 20% of people open your first mention (a standard email open rate), you can get way more eyes on your message by resending it.Ī single email is a lot of work. Yes! Resending emails to non-openers is one of the fastest ways to get more out of the work you’re already doing. Sign Up Should you even bother resending email campaigns? Now, get a free 14-day trial (no credit card required. How do you actually re-send an email, anyway?ĪctiveCampaign is the top email marketing and automation tool. What results you can expect to see from resending emails ( is it what you think it is?).The 5 questions you must ask – if you don’t want to have any regrets.Why you should (or shouldn’t) try resending emails to customers – is it annoying or acceptable?.If your open rate for a re-sent email is similar to the rate for the first email, that means you’ve almost doubled your open rate, reached as many people as possible and done it all with minimal effort. ![]()
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